Many dog owners are now discovering the many benefits of weaning their pets from dry dog food dependency. Although many of these food items are formulated to suit the nutritional needs of our canine companions, many pets eventually end up with one or more medical conditions like obesity, diabetes and even bloat. At the same time, these dry dog food products can become increasingly expensive. If the dog owner continues with this kind of pet feeding, the monthly bills for dog food alone can be staggering. Or, if the dog owner chooses to buy more affordable but less nutritious dog food items, their pets’ health could be compromised.
This is why the organic dog food business is booming these days. In order to launch your own pet food business, here are a few things you should do.
1. Go gourmet as opposed to ordinary organic food fare. If you are a small time organic dog food business owner, you will likely have more success as a gourmet canine food manufacturer. There are already a lot of organic pet food businesses out there, which means that you have a lot of competition to deal with. But gourmet products are more profitable, and because these are considered as luxury items, you can sell at higher prices to a limited group of clienteles.
Just make sure that your gourmet dog food products are unique and distinctive. Use as many organic ingredients as you can.
2. Choose organic packaging as well. Here is one trade secret: many dog owners might be enticed to try your products more if the packaging is eye-catching. If you have enough funds, try to create custom made containers that are both serviceable and environment-friendly. Using recycled materials will help cement your reputation as an organic food manufacturer.
3. Make sure that you make arrangements with courier service. If you are operating your business online, you would rely on heavily on the courier service. Make sure that you make arrangements with them on how you want your products picked up from your place (which is great if you are sending out products by the bulk) and how you want these shipped (next-door-delivery, unmarked boxes, special lining, etc.)
Karen Freeman is the author of Start Your Own Gourmet Dog Treats Business: Bake Your Way To Success. As a dog treats bakery owner, she shares her expert insider tips to starting and growing a successful dog treat business from home.