Can Technology Fix the Problem?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might be having all the information needed by sales people to close deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Agree on an SLA.
It is essential that both teams are aware of their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
Looking at the buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.
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