These days there is an exciting new range of pet related business springing up. As well as traditional pet stores, there are also sitting and grooming businesses as well as numerous other services and concepts. More upmarket boutiques and kennel services are starting to cater to people who want only the highest standards in products and services for their dog or cat.
No matter what kind of pet business you plan on starting up you will need to get a professional logo design to give your company an identity. A logo will help you to sell your products and services by making a statement about your business that appeals to your market. It will also help you to develop a brand in the long run.
Here are some design ideas for pet store logos. Hopefully this will help you get some ideas and inspiration to make it easier for you to let your designer know exactly what kind of pet business logo you want.
Making a Statement
You need to give some thought to the kind of image you want to project with your logo. Try to understand the relationship between pets and their owners. People value their vets considerably and some even go as far as treating them like family members. Give people the impression that you are a business that cares about the health and happiness of animals. You want people in your target market to understand that you value animals highly and that your products and services are of the highest standard.
There are many niches in the pet care industry and if you are focusing on one specifically then you may want to have your logo designed so that it is appropriate. If you are servicing the low end of the market and your customers are people who do the bare minimum to care for their pets then you may want to concentrate on the value for money or convenience that you offer. If you are servicing high end customers that spend a fortune on their pets then you may want a logo that hints at the prestige and exclusivity that you offer with your products and services.
Popular Pet Store Logo Images
The obvious choice for a pet logo is to feature an image related to animals as a part of the design. Basic text logos can also work well but as pets are typically cute, lovable and brandable you may as well take advantage of this and include a pet related image. Pets can look great as a business mascot in cartoon form or in other more realistic or abstract forms. There are such a wide variety of household pets and species and they can be represented in so many different ways that it would be rare for a designer to come up with something that wasn’t original. Other ‘obvious images’ for logos in the pet business include a dog’s bone, a kennel, paw prints or a leash.
To get ideas on what other pet shops have used on their designs do a Google image search for the keywords ‘pet store logos’. You can then see some examples of great pet shop logo design and possibly draw inspiration for your own.
Pet shop, grooming and sitting logos are usually more colorful than those in other industries. To keep your design from becoming overly complicated though you should ensue that your designer is working within a limit of no more than three or four colors. Minimal color usage will also make it easier when it comes to printing, faxing and photocopying the logo.
Lettering and Fonts
Any kind of font can work well for designs in this industry. A good designer will select a font that compliments the rest of the design and enhances the message. Pet stores and related businesses can often get away with lettering that is colorful, playful and fun. More serious and conservative fonts can also work well depending on the niche. Your designer should present several font variations for you to choose from.
The best way to get a logo designed specifically for your business is to use an online custom logo design service. Compare some of the packages that are available and look over some of their portfolios to see what kind of work they have done in the past for pet stores and other animal related businesses.
For the best chance of getting a logo that is a perfect match with your business you must brief your designer very carefully. Let them know exactly what kind of products and services you sell and how you are different from other market players. Give them some profiles of your typical customers so that they can design something that appeals to these people directly.
To get your store or pet store or grooming business off to the best possible start it is essential that you invest some time and effort into getting the right logo. Once you have branded your pet shop with a logo it will not be easy to change the design later on so you must be absolutely certain that you have the best design to start with.